Nowadays, in digital age, social media is a strong platform for influencers and the public too, they can change public opinion and create awareness among youth and society. So, while keeping this in mind, government of Jharkhand has launched a new initiative in 2025 called the Jharkhand Influencer Engagement Scheme. Through this scheme government aims to connect with digital content creators and influencers so that they can help in creating awareness about government schemes, social welfare programs, and development initiatives in a manner, people can engage. To know more about the same, keep reading this article.
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What is Jharkhand Influencer Engagement Scheme 2025?
The Jharkhand Influencer Engagement Scheme 2025 is a government initiative to bring together social media influencers from across the state so that they can promote government programs and positive social messages through digital platforms in a creative manner so that people feel engaged. The main aim of the scheme is to create awareness about welfare schemes, government achievements, and developmental work among people of Jharkhand in a relatable manner.
As per today’s scenario government believes that influencers, creators can deliver important messages using their skills to the public on platforms like Instagram, YouTube, and Facebook. Under this scheme, all selected influencers will be officially registered and given monthly tasks related to content creation, and in this, they will get recognition, rewards and a certificate for their work.
Jharkhand Influencer Engagement Scheme Apply Online 2025
- Go to the official website of the Information and Public Relations Department.
- On homepage, click on the Registration or Apply Now Link Influencer Engagement Scheme 2025.
- After that, you’ll need to fill in your personal details like name, address, email, and phone number and provide them your social media profile’s links and share some past content too.
- Then Upload necessary documents like Aadhaar Card, Passport size photo and screenshots of views, likes, subscribers, or previous collaborations for better understanding of your content.
- After filling in all the required details, submit your application and wait for confirmation.
Benefits of Jharkhand Influencer Engagement Scheme
- Influencers will be recognized and associated with the Government of Jharkhand.
- You will receive monthly monetary rewards based on the quality and reach of their content.
- You will also get government-issued certificates which can add value to your career.
- Influencers will get the opportunity to show their work on government platforms, and it will help them in gaining more visibility.
- You can contribute with government in spreading positive messages.
Eligibility Criteria
- Influencers must be a resident of Jharkhand.
- They must have an active and public social media account on platforms like YouTube, Instagram, Facebook, or Twitter.
- They should have a minimum number of followers or subscribers depending on department’s guidelines
- They must be above 18 years of age.
- They should not involve in spreading false news, hate speech or any kind of harmful content.
Short Overview of the Jharkhand Influencer Engagement Scheme
| Name of Portal | Jharkhand Influencer Engagement Scheme 2025 |
| Launched by | Government of Jharkhand |
| Department | Information and Public Relations Department (IPRD) |
| Benefits | Recognition, Monthly Rewards, Certification, Public Platform |
| Who can apply | Social Media Influencers of Jharkhand |
Categories of Influencers
- Nano Influencers 1,000 to 10,000 followers they usually have strong bond with a niche audience
- Micro Influencers 10,000 to 1,00,000 followers Good reach with regular engagement
- Macro Influencers 1,00,000 to 5,00,000 followers they have Wider audience, high visibility
- Mega Influencers Over 5,00,000 followers they have a very high reach and influence
Themes and Topics for Content Creation
The government will assign themes and topics every month. Influencers will be required to create content like posts, videos, reels etc. some example of topics are:
- Women empowerment schemes
- Skill development and youth training
- Environment and cleanliness campaigns
- Education and health initiatives
- And most importantly content should be factual, positive and lie under the community guidelines of social media platform.
Selection Process of the Scheme
- Application Screening
- After that the committee will analyse the content quality, engagement, and reach of the influencer.
- Based on the data, shortlisted candidates will be informed via email or phone.
- After shortlisting Selected influencers will be invited for a virtual or physical orientation session
- After submitting their content within the deadline Based on performance, they will be rewarded accordingly.
FAQs
Is there any fee to apply for the scheme?
No, the application process is completely free of cost.
Can students apply?
Yes, if they are above 18 years of age and meet the other eligibility criteria.
Will selected influencers get paid?
Yes, based on their performance and the engagement
Khushi Singh
Khushi Singh is a content writer with 3 years of experience in government schemes. She writes simple and helpful articles that guide people to understand and benefit from public welfare programs.